App commerce to increase sales through mobile. -


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Friday, November 1, 2019

App commerce to increase sales through mobile.

Mobile applications lead the conversion rate of electronic commerce thanks to speed, security, and simplicity when making the payment. 

App commerce to increase sales through mobile.
App commerce to increase sales through mobile.

Up to 60% of mobile application users use transactional apps. And each of them has an average of seven for purchase, with the most widely used applications being Amazon, Burger King, and Eat, according to "User Radiography of transactional apps," based on a survey conducted by IPSOS.

Applications to order food at home are the most installed, followed by fashion and tourism. Also noteworthy are those dedicated to leisure, food retail, and private transportation. As for the generalists, Amazon is positioned as the most used by the Spanish. In 2018, each user spent an average of three hours a day on apps.

In the light of the data, mobile applications represent an excellent opportunity for the increase in online sales and its use for purchase purposes is expected to continue increasing in the coming years, as the user expires until the extreme reluctance against the mobile commerce.
It is not easy for retailers to make their way into the users' device, which supports only a handful of apps. Phone space is limited, and users must choose. 

If we take into account that, only on Google Play, there are more than three million 600 thousand applications available. But that a user has an average of 80 installed applications, of which only half is used, we realize the difficulty involved Enter not only in the mobile of our potential client but also in your heart.

One way to benefit from the app commerce is to have a presence in those marketplaces or leading comparators that populate most phones. But it is not as simple as being. It is necessary to work the positioning or inject budget for the promotion for visibility. Be well-positioned in apps like Amazon. AliExpress or eBay (the three most widely used general purchases by Spaniards) will allow more modest retailers to benefit from app commerce without having their application.

As for their applications, online sellers still can stand out, betting on breakthrough ideas, value propositions, relevance and utility for the client, and making use of innovative technologies such as artificial intelligence or virtual reality. The VR developments linked to the service are a safe bet in-app commerce since they allow the consumer to bring products that are not palpable in the online channel. They also make it possible to approach experiences through virtual reality simulations. Fashion, cosmetics, decoration, and travel are sectors that can take advantage of this technology.

It will not be enough for the application to have real value. If we want to enter users' phones and tablets, it is necessary to let us know. The app commerce, therefore, goes through a double challenge: get downloads of the application and sell through it. And both will be achieved through an appropriate digital strategy. It will not be easy, but it will be worth it once you begin to reap the rewards.

Finally, the role that applications play in an omnichannel e-commerce strategy must be taken into account, as they are native mobile developments, the device that connects online and offline. According to the study "Evolution and perspectives of e-commerce for 2019", carried out by the digital media agency Kanlli and D / A Retail, 67% of Spanish e-commerce with an omnichannel strategy declared having their app in 2018.

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