Nike ends partnership with Amazon. - Alloct.com

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Tuesday, November 5, 2019

Nike ends partnership with Amazon.

However, the sports company will continue to use Amazon Web Services for its website and its applications.


Nike ended its partnership with Amazon less than a month after having appointed a veteran of e-commerce as CEO.

Nike ends partnership with Amazon.
Nike ends partnership with Amazon.


The sportswear company said it wants to have a more direct relationship with its clientele, but the announcement is a setback for Amazon.

Amazon is being pressured by big brands to fight the sale of pirated products. The company has a function that allows individuals to directly sell any merchandise through its platform, an essential element for the company since it will enable it to offer millions of additional products.
More than half of the products sold by Amazon last year came from third parties.


When Nike announced its pilot program with Amazon.com Inc. in 2017, it hoped to have greater control over its brand by being more directly involved. Still, industry analysts co-report that the problems continued.

Amazon has acknowledged that it has had problems with the sale of pirated products and has implemented tools to combat illegal practices. The Seattle-based company has not responded to a request for comment.

For its part, Nike Inc., with its headquarters Beaverton, Oregon, announced that it would continue to use Amazon Web Services for its website and its applications. The company also invests in partnerships with other retailers and platforms.

The end of the partnership comes after Nike named John Donahoe, formerly head of eBay, as its new CEO.

Nike sales have been increasing since it began offering its products on its page and apps. The company's earnings in the first quarter of the fiscal year exceeded expectations.

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